Canelli · Est. 1934
The red Italianvermouth, reborn
Vermouth di Torino Rosso from Canelli, made again to the family recipe of 1934 — wine-led, naturally sweet, built for the long evening.
Inside the Bottle
Seventy-five percent wine.
Nothing anonymous.
Artemisia gentile & romano
The two Piedmontese wormwoods — the heart and identity of an authentic Turin vermouth.
Moscato d'Asti DOCG
Aromatic lift and a natural grape sweetness, so we can hold back on added sugar.
Piemonte Cortese DOC
Freshness, a savoury edge, and the understated finesse that lets the botanicals breathe.
Herbs & spices
Local roots, barks and citrus peels, held to a recipe that remains a family secret.
Artemisia gentile & romano
The two Piedmontese wormwoods — the heart and identity of an authentic Turin vermouth.
Piemonte Cortese DOC
Freshness, a savoury edge, and the understated finesse that lets the botanicals breathe.
Moscato d'Asti DOCG
Aromatic lift and a natural grape sweetness, so we can hold back on added sugar.
Herbs & spices
Local roots, barks and citrus peels, held to a recipe that remains a family secret.
Our Vermouth
Wine-led,not sugar-led
A double base of appellation wines — Piemonte Cortese DOC and Moscato d'Asti DOCG — carrying two Piedmontese wormwoods and a bouquet of local herbs and spices. Naturally sweet, surprisingly light, and built for the aperitivo hour.
The Story
A label found inthe old house
September 2024, during the harvest in Canelli. Among the family photographs, a fragment of paper perfectly preserved since the 1930s: an original label of Alfredo Soria vermouth. It became the catalyst for a revival, ninety years after the brand was founded.
1934
Established
2025
Revived
A Visual
Journey
The bottle, unadorned
An evening at Villa Mosconi Bertani
Nonna Rosa
The pour
The Langhe, at rest
Reflections, in glass
The Soria Spritz
Alfredo Soria in Vietnam
A quiet lineup
Singapore Spritz
A shared cheers
Garibaldi
Directory
Set for tasting
La Cantina di nonno Ernesto
Bicicletta
Two, at the bar
Ernesto Barbero e Maria Rosa Soria
Bianco label
Reference
How We Drink It
The SoriaSpritz
Vermouth, something sparkling, ice and orange. A spritz with the depth of real wine beneath it — lighter than a Negroni, far more interesting than the usual.
